Captain Yoto.

A brand identity for a Japanese budget airline, Captain Yoto exhilarates its customers with the spirit of adventure.

Inspired by the first pilot to soar through Japan's skies, Captain Yoto serves as the animated embodiment of the brand concept. Rooted in the idea of acting on travel urges without breaking the bank, Captain Yoto encourages passengers to embrace the idea of an affordable adventure. His expressive character serves as a trustworthy ambassador to passengers.