Dobbies.

A rebrand of Dobbies garden centre. The previous branding got lost among its competitors as well as missed the opportunity to connect with
younger audiences.

The core of the rebrand revolves around the concept that tending to plants creates a journey for self-nurturing. Dobbies takes pride in empowering its customers, guiding them to discover joy through the transformative process of learning how to cultivate and grow. With this redefined identity, Dobbies seeks to not only stand out in the market but also inspire a new generation to find fulfillment and well-being through the art of gardening.